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Tudor’s Bold Move in Formula 1®: A Daring Presence on Visa Cash App RB’s Rear Wing
In motorsport, visibility isn’t just about branding—it’s about making a statement. And for the 2025 Formula 1® season, Tudor’s logo stretches boldly across the rear wing of the Visa Cash App RB Formula 1® (VCARB) cars driven by Yuki Tsunoda and Isack Hadjar. It’s a strategic placement, symbolising speed, performance, and Tudor’s deepening commitment to the sport.
This move builds on the foundation set in 2024 when Tudor first partnered with VCARB, marking its return to the high-octane world of Formula 1®. The expansion of Tudor’s presence on the cars signals not just sponsorship but an alignment of values—daring spirit and relentless pursuit of excellence.
Tudor’s Motorsport Legacy
Tudor’s connection to motorsport isn’t new. Back in the late ’60s, the brand launched the Tudor Watch Racing Team, showcasing its passion for speed and competition. Over the decades, Tudor has supported winning teams during motorsport’s golden era and was actively involved in events like the IMSA Tudor United SportsCar Championship. This history cements its reputation as a brand deeply embedded in high-performance racing.
The Rise of Visa Cash App RB Formula 1® TeamFeatured
Formerly known as Scuderia AlphaTauri, the team underwent a transformative rebranding to become Visa Cash App RB in 2024. This change was more than a new name—it was a strategic move to elevate the team’s standing in Formula 1®.
Now, with the Tudor logo prominently placed on the rear wing for 2025, the brand is quite literally at the forefront of the team’s performance. In F1®, the rear wing plays a crucial role in aerodynamics, helping generate downforce that keeps the car stable at high speeds. Tudor’s presence in this prime position reflects its growing investment in motorsport.
A Shared Vision of Excellence
Eric Pirson, CEO of Tudor, captures the essence of this collaboration: "Tudor has always been fuelled by a daring spirit, a consistent will to do things differently. And this spirit—we call it Born To Dare—is exactly what Visa Cash App RB is demonstrating."
Peter Bayer, CEO of Visa Cash App RB Formula 1® Team, echoes this sentiment: "We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the ’60s when they first got involved in sports car racing, as well as historic racing and rallying."
Tudor on the Track: More Than Just a Logo
Beyond sponsorship, this partnership represents a shared philosophy. Visa Cash App RB’s commitment to challenging the status quo mirrors Tudor’s ethos of pushing boundaries in watchmaking. Just as an F1 team refines every aspect of its performance, Tudor’s watchmaking is a relentless pursuit of precision and innovation.
The partnership ensures Tudor’s branding is prominently displayed on the team’s livery and drivers’ race suits, reinforcing its presence on the global Formula 1® stage. And with its expansion to the rear wing, the collaboration is now more visible.
Featured Selections: TUDOR Watches Favoured by Visa Cash App RB Formula 1® Team
The Visa Cash App RB Formula 1® Team has shown a preference for TUDOR’s Black Bay series, selecting models that resonate with the spirit of high-speed racing. Their featured selections include:
Black Bay Ceramic with Blue DialA 41mm ceramic case paired with a striking blue dial. The use of ceramic ensures durability—essential for the demanding environment of Formula 1®. The blue dial mirrors the team’s vibrant livery, symbolising unity, and shared vision.
Black Bay Ceramic with Hybrid Strap OptionsAlso in a 41mm ceramic case, this model offers versatility with both hybrid leather and rubber straps, as well as a black fabric strap. These options provide adaptability and comfort, whether on the track or in casual settings.
Black Bay Chrono with Black Leather BraceletA 41mm steel case chronograph merging TUDOR’s diving heritage with motorsport functionality. Its precision timing caters to the split-second accuracy crucial in racing, while the black leather bracelet adds a classic touch, reflecting the team’s blend of tradition and innovation.
Where to Find the Right Tudor Watch
For enthusiasts eager to experience the precision and craftsmanship of TUDOR’s Black Bay series, these distinguished timepieces are available at Cooke & Kelvey, an esteemed TUDOR retailer in New Delhi. Located at Janpath, Cooke & Kelvey has been serving discerning clientele since the Victorian era, offering an extensive collection of authentic Tudor watches.
Visit Cooke & Kelvey to explore these exceptional watches and discover the perfect Tudor timepiece that resonates with your style and passion for motorsport.